|
 2 East 55th Street
New York NY 10022 USA
Tel: (212) 753-4500
Fax: (212) 787-3447
by Manos Angelakis
 When it first opened in 1904, the St. Regis was considered the ultimate New York City grand hotel in the European tradition, offering to its guests the comfort and luxury found in the most elegant aristocratic homes of the era.
Once more, this landmark is home away from home to the discerning traveler. Completely restored in the mid 90s, it is the flagship property of the Luxury Collection brand of Starwood Hotels (now renamed the St. Regis Luxury Collection), which include such legendary hotels as the St. Regis Aspen, The Phoenician in Scottsdale, Arizona, the Palace Hotel in Madrid, The Gritti Palace in Venice and Principe di Savoia in Milan, the Son Vida in Mallorca, to name but a few. The brand’s underpinnings was the CIGA hotels group, rescued by Sheraton when CIGA went bankrupt in the 80s.
Staying at the St. Regis is an unparalleled experience. A calm haven, elegantly appointed with fine furnishings including Waterford chandeliers, Limoges china  and Tiffany silver. Silk wall-coverings and antiques personalize spacious accommodations, while well trained personnel provide 24-hour unsurpassed service.
The hotel also houses Lespinasse, now a premier New York restaurant serving classic French dishes with Asian accents, as well as The King Cole Bar and Lounge famed for its Maxfield Parrish King Cole mural. And if all the great food and drink threatens your figure do not fret, included in the room rate is unlimited use of the on-premises health club and sauna. Also included in the tariff is the use of the guestroom telephones for all local, credit card and toll-free calls.
Brand value is acheived by consistency, by exceeding guest expectations, and by creating favorable and lasting impressions. We think that the St. Regis, New York, is the appropriate property upon which to buld a superluxury brand.
© July/August 2001. All rights reserved.
|
