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By Barbara Penny Angelakis
A Hydrating, Age-Defying, Beverage.
With the recent proliferation of designer waters and vitamin enhanced flavored beverages creating a profitable new niche in the soft drink marketplace, beverage giant Anheuser-Busch has entered the race with the first ever Skin Balance Water. The water was created by Scott-Vincent Borba, a cutting edge beauty visionary well know in the cosmetic industry. Borba the drink, is fortified with a scientific blend of vitamins, nutrients and minerals found in high quality skin care products. Combined with the hydrating power of water, and calorie, carb, fat and sodium free, this nutritious drink promotes healthy skin from within.
The water has Clarifying, Age Defying, Replenishing and Firming nutrients along with antioxidant vitamins C and E, plus four essential B vitamins. Each of its four flavors is geared towards one specific age defying benefit. Clarifying Pomegranate is formulated to combat oily skin, clogged pores and impurities and is a translucent yummy pink hue. Age Defying Açaí Berry, found only in the Amazon rain forest, works on softening the appearance of fine lines and wrinkles while helping renew the skin’s natural glow. It’s offered in a luscious light cherry color. Replenishing Lychee Fruit is designed to diminish skin dryness, sensitivity and roughness and is a soothing pale lemon/lime color. Firming Guanábana Fruit is native to the Caribbean and South America and has long been known for its nourishing benefits in promoting skin’s natural smoothness and elasticity. It comes in a refreshing pale sea foam green. All the colors and flavors are appealing and with the added advantage that they are actually beneficial for you. Though slightly on the pricey side, the product is available in 16 oz bottles with self contained drinking cup, as well as easily transportable packets that can be mixed with any high quality bottled water.
Borba’s targeted audience is young urban college educated career woman and/or working Mothers in their mid 20’s to late 40’s who are health and beauty conscious. This demographic is constantly on the go, without the time necessarily for daily facial treatment regimens, but with the disposable income required to enjoy the benefits of Borba Skin Balance Water.
© April 2008 LuxuryWeb Magazine. All rights reserved.
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